Integrating identity, strategy and communications for trust, loyalty and commitment

The Relationship Model of Brand Personality of Sportswear with Brand Commitment, Loyalty and Trust

 Brand Personality is indeed a kind of behavior and speech of a brand. It means assigning personality traits and characters to the brand in order to achieve differentiation. The aim of the present study was to develop a model of relationship between the brand personality of sportswear and brand commitment, loyalty and trust. This study was applied in terms of objectives and descriptive-survey i...

development and implementation of an optimized control strategy for induction machine in an electric vehicle

in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...

Enterprise Microblog as a New Marketing Strategy for Companies: Enterprise Microblog Commitment and Brand Loyalty

With the emergence and bloom of microblogging, companies are showing their increasing interests in this platform and try to establish their own enterprise accounts (called as enterprise microblogs in this case) in it, which enables them to broadcast product information, interact with consumers, and promote their brands. Despite much work focusing on how virtual brand communities take effect on ...

the effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

Commitment and Trust in